At the base of the logo is a design influenced and centered around middle eastern textile culture. Within the design are four circles. Three of them represent the three continents that make up the Middle East: Asia, Europe, and Africa. The fourth circle represents North America, where MECA is focused on bringing awareness of Middle Eastern culture.
Each of the four circles begins to overlap, which represents convergence and the joining together of different culture, culminating in complete cultural awareness of the Middle East, which is shown by a bright centered point as their goal of awareness.